Competitive advantage through GDPR
A module of the Virtual X Suite

Info Session Oct. 29 17:00-18:00 CET

  • Dates Nov. 10 and 17:00-18:30 CET
  • Dates Nov. 11 and 17:00-18:30 CET
  • Dates Nov. 12 17:00-18:30 CET

Learn about the pragmatic trade-offs between harnessing the potentials of digital innovation whilst being compliant with the GDPR in order to achieve competitive advantage.

This module consists of three 90 minute blocks which are distributed over three subsequent days.

Register here

Key benefits. What’s in for me?

  • Understand legal frameworks

    Learn how data-driven digital innovations are fueled by their underlying legal frameworks and understand the GDPR principles

  • Apply the GDPR principles

    Learn how to differentiate between machine and personal data as well as understand the trade-off between personal consent and anonymizing personal data

  • Explore hands-on practices

    Learn from real companies how they use GDPR compliance as an advantage and assess how customers will accept good GDPR practices

Program in Detail

  • 01

    Fundamentals of data protection and GDPR

    Learn more about the relevance of data as source of product and process innovation

    Get to know the legislation revolving data: Intellectual Property (IP) Law, Property Law, Contract Law, and GDPR

    Understand basic concepts of the GDPR: Scope of applicability and underlying principles

  • 02

    GDPR in the light of Big Data, Personalization, and Global Use

    Learn more about Big Data, Big Data Analytics and the GDPR: machine data and personal data (consent vs. anonymized)

    Get to know the relationship between personalized products and the GDPR

    Understand international data processing and international asymmetries after the European Court’s of Justice Privacy Shield Decision

  • 03

    GDPR principles and practices in digital firms

    Learn about case studies and experiences from industry

    Get to know how the previously learned principles are utilized by real-world companies

Speakers

  • Prof. Dr. Thomas Fetzer, LL.M. (Vanderbilt)

    University of Mannheim

    Co-Director at Mannheim Centre for Competition and Innovation

    Co-Director at MannheimTaxation ScienceCampus

  • Volker Lehnert

    Chief Product Expert / Senior Director Data Protection S/4HANA, SAP SE

Format & Features

  • Virtual Classroom Learning

    All of our six modules are delivered in an carefully designed, unique virtual learning setting with a limited number of participants to ensure maximum engagement.

  • 90 min. sessions

    Every module consists of three 90 minute blocks which are distributed over three subsequent days in order to better cope with the demanding needs for work-life-balance.

  • Top notch speakers

    Learn from our renowned academic and industry experts who will share their ground-breaking research and gain the knowledge, tools and insights to meet your needs.

  • Peer-to-Peer Connections

    Become part of the exclusive Alumni group and grow your network by connecting with other mid-level or senior executives from leading corporations.

  • Seamless Interactivity

    Experience a high-quality, seamless learning experience and directly apply your newly acquired knowledge in a cross-industry setting.

  • Digital Academy Certificate

    Participating managers will be awarded with program certificates.

Competitive advantage through GDPR
A module of the Virtual X Suite

Info Session Oct. 29 17:00-18:00 CET

  • Dates Nov. 10 and 17:00-18:30 CET
  • Dates Nov. 11 and 17:00-18:30 CET
  • Dates Nov. 12 17:00-18:30 CET

Regular: EUR 690,- (excl. VAT)

Register here

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The Digital Academy@MBS

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