Virtual platform ecosystems
A module of the Virtual X Suite

  • Dates Nov. 18 08:30-12:00 CET

Understand the fundamentals of platforms, the advantages they offer and how to apply key elements to your business.

This module is part of an Alumni event and is free of charge for Alumni of The Digital Academy@MBS.

Register here

Key benefits. What’s in for me?

  • Appreciate platform ecosystems

    Understand the fundamentals of platforms, the advantages they offer and the reasons why they are so important.

  • Learn about strategies

    Explore different platform strategies and platform types.

  • Get hands-on advice

    Apply the key elements for designing, launching, governing, monetizing, and scaling virtual platforms.

Program in Detail

  • 01

    Introduction to virtual platforms

    Learn the fundamentals of virtual platforms, platform types and business models

    Discover how to launch and gravitate platforms, but also how to build a platform business with an platform architecture and value creation

  • 02

    Mastering virtual platform ecosystems in times of uncertainty

    Get to know how to facilitate a platform business and platform innovations

    Learn about common challenges of platform businesses and design strategies to defend attacks from established platforms

  • 03

    A life case study: Marktfee.app

    Explore “Marktfee.app” as a life case study: Simply shop sustainably

    Be part of an interactive exercise which identifies opportunities for growth in a real-world platform

Speakers

  • Prof. Dr. Armin Heinzl

    University of Mannheim

    Mannheim Business School

  • Dr. Christian Bartelt

    Founder of Ciconia Software GmbH

    Provider of Marktfee.app

Format and Features

  • Virtual Classroom Learning

    All of our six modules are delivered in an carefully designed, unique virtual learning setting with a limited number of participants to ensure maximum engagement.

  • Morning alumni session

    This module takes place in the morning as an alumni event for all past alumni of The Digital Academy@MBS.

  • Top notch speakers

    Learn from our renowned academic and industry experts who will share their ground-breaking research and gain the knowledge, tools and insights to meet your needs.

  • Peer-to-Peer Connections

    Become part of the exclusive Alumni group and grow your network by connecting with other mid-level or senior executives from leading corporations.

  • Seamless Interactivity

    Experience a high-quality, seamless learning experience and directly apply your newly acquired knowledge in a cross-industry setting.

  • Digital Academy Certificate

    Participating managers will be awarded with program certificates.

Virtual platform ecosystems
A module of the Virtual X Suite

  • Dates Nov. 18 08:30-12:00 CET

Free as part of a community event for our alumni

Register here

Partner companies of
The Digital Academy@MBS

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