Understand the fundamentals of platforms, the advantages they offer and how to apply key elements to your business.
This module is part of an Alumni event and is free of charge for Alumni of The Digital Academy@MBS.
Key benefits. What’s in for me?
Appreciate platform ecosystems
Understand the fundamentals of platforms, the advantages they offer and the reasons why they are so important.
Learn about strategies
Explore different platform strategies and platform types.
Get hands-on advice
Apply the key elements for designing, launching, governing, monetizing, and scaling virtual platforms.
Program in Detail
Introduction to virtual platforms
Learn the fundamentals of virtual platforms, platform types and business models
Discover how to launch and gravitate platforms, but also how to build a platform business with an platform architecture and value creation
Mastering virtual platform ecosystems in times of uncertainty
Get to know how to facilitate a platform business and platform innovations
Learn about common challenges of platform businesses and design strategies to defend attacks from established platforms
A life case study: Marktfee.app
Explore “Marktfee.app” as a life case study: Simply shop sustainably
Be part of an interactive exercise which identifies opportunities for growth in a real-world platform
Prof. Dr. Armin Heinzl
University of Mannheim
Mannheim Business School
Prof. Dr. Jens Förderer
TUM School of Management - Campus Heilbronn
Dr. Christian Bartelt
Founder of Ciconia Software GmbH
Provider of Marktfee.app
Format and Features
Virtual Classroom Learning
All of our six modules are delivered in an carefully designed, unique virtual learning setting with a limited number of participants to ensure maximum engagement.
Morning alumni session
This module takes place in the morning as an alumni event for all past alumni of The Digital Academy@MBS.
Top notch speakers
Learn from our renowned academic and industry experts who will share their ground-breaking research and gain the knowledge, tools and insights to meet your needs.
Become part of the exclusive Alumni group and grow your network by connecting with other mid-level or senior executives from leading corporations.
Experience a high-quality, seamless learning experience and directly apply your newly acquired knowledge in a cross-industry setting.
Digital Academy Certificate
Participating managers will be awarded with program certificates.
Free as part of a community event for our alumni