You learn how to design and orchestrate virtual platforms using a "live case".
You will apply strategies and tactics for scaling that will help your platform succeed.
This module consists of three 90 minute blocks which are distributed over three subsequent days.
Key benefits. What’s in for me?
Appreciate platform ecosystems
Understand the fundamentals of platforms, the advantages they offer and the reasons why they are so important.
Learn about strategies
Explore different platform strategies and platform types as well as their individual advantages.
Get hands-on advice
Apply the key elements for designing, launching, governing, monetizing, and scaling virtual platforms.
Program in Detail
Experiencing virtual platforms: a life case study
Understanding the evolution of the platform
Analyzing business model and ecosystem partners incurred
Develop first ideas for improving the life case
Understanding the features and logic of virtual platform ecosystems
Comprehend the structural elements and types of platform ecosystems
Fully understand the logic of direct and indirect network effects
Become aware of economic properties of platform ecosystems
Apply the basic features and mechanisms to improve the life case presented
Apply launch and scaling strategies to the life case
Understand why most platforms fail
Become familiar with two strategies that help overcome platform failure
Understand tactics that help to increase platform adoption
Apply the lessons learned to revamp the life case
Prof. Dr. Armin Heinzl
University of Mannheim
Mannheim Business School
Prof. Dr. Jens Förderer
TUM School of Management - Campus Heilbronn
Format and Features
Virtual Classroom Learning
All of our six modules are delivered in an carefully designed, unique virtual learning setting with a limited number of participants to ensure maximum engagement.
Morning alumni session
This module takes place in the morning as an alumni event for all past alumni of The Digital Academy@MBS.
Top notch speakers
Learn from our renowned academic and industry experts who will share their ground-breaking research and gain the knowledge, tools and insights to meet your needs.
Become part of the exclusive Alumni group and grow your network by connecting with other mid-level or senior executives from leading corporations.
Experience a high-quality, seamless learning experience and directly apply your newly acquired knowledge in a cross-industry setting.
Digital Academy Certificate
Participating managers will be awarded with program certificates.
Regular: EUR 690,- (excl. VAT)