Virtual platform ecosystems
A module of the Virtual X Suite

  • Dates April 27 and 17:00-18:30 CEST
  • Dates April 28 and 17:00-18:30 CEST
  • Dates April 29 17:00-18:30 CEST

You learn how to design and orchestrate virtual platforms using a "live case".
You will apply strategies and tactics for scaling that will help your platform succeed.

This module consists of three 90 minute blocks which are distributed over three subsequent days.

Register here

Key benefits. What’s in for me?

  • Appreciate platform ecosystems

    Understand the fundamentals of platforms, the advantages they offer and the reasons why they are so important.

  • Learn about strategies

    Explore different platform strategies and platform types as well as their individual advantages.

  • Get hands-on advice

    Apply the key elements for designing, launching, governing, monetizing, and scaling virtual platforms.

Program in Detail

  • 01

    Experiencing virtual platforms: a life case study

    Understanding the evolution of the platform

    Analyzing business model and ecosystem partners incurred

    Develop first ideas for improving the life case

  • 02

    Understanding the features and logic of virtual platform ecosystems

    Comprehend the structural elements and types of platform ecosystems

    Fully understand the logic of direct and indirect network effects

    Become aware of economic properties of platform ecosystems

    Apply the basic features and mechanisms to improve the life case presented

  • 03

    Apply launch and scaling strategies to the life case

    Understand why most platforms fail

    Become familiar with two strategies that help overcome platform failure

    Understand tactics that help to increase platform adoption

    Apply the lessons learned to revamp the life case

Speakers

  • Prof. Dr. Armin Heinzl

    University of Mannheim

    Mannheim Business School

  • Prof. Dr. Jens Förderer

    TUM School of Management - Campus Heilbronn

Format and Features

  • Virtual Classroom Learning

    All of our six modules are delivered in an carefully designed, unique virtual learning setting with a limited number of participants to ensure maximum engagement.

  • Morning alumni session

    This module takes place in the morning as an alumni event for all past alumni of The Digital Academy@MBS.

  • Top notch speakers

    Learn from our renowned academic and industry experts who will share their ground-breaking research and gain the knowledge, tools and insights to meet your needs.

  • Peer-to-Peer Connections

    Become part of the exclusive Alumni group and grow your network by connecting with other mid-level or senior executives from leading corporations.

  • Seamless Interactivity

    Experience a high-quality, seamless learning experience and directly apply your newly acquired knowledge in a cross-industry setting.

  • Digital Academy Certificate

    Participating managers will be awarded with program certificates.

Virtual platform ecosystems
A module of the Virtual X Suite

  • Dates April 27 and 17:00-18:30 CEST
  • Dates April 28 and 17:00-18:30 CEST
  • Dates April 29 17:00-18:30 CEST

Regular: EUR 690,- (excl. VAT)

Register here

Partner companies of
The Digital Academy@MBS

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