Explore the three key trends which are transforming selling and sales management at an unprecedented pace.
This module consists of three 90 minute blocks which are distributed over three subsequent days.
Key benefits. What’s in for me?
Learn to sell directly in a virtual environment
Discover research-backed techniques for virtual selling and find out how to embed value in every interaction and truly engage them in a virtual sales context.
Design your own virtual sales transformation journey
Understand challenges and solutions when moving toward online channels and learn how to communicate to your organization why this change is important right now.
Explore best practices for remote selling
Get insights through educational use cases from sales organizations and learn how to leverage the promise of artificial intelligence in sales.
Program in Detail
Selling through digital communication
Get to know how you can accelerate trust and your sales cycle
Learn how you get your customers attention and engage them in a virtual sales context
Selling through digital channels
Explore ways how you gain the traction with your digital channel you are hoping for: Save time and focus on activities with greatest value
Understand the future of e-commerce and platforms
Selling through artificial intelligence (AI)
Learn what artificial intelligence is, how it works, and how far technology has progressed already
Discuss best practice use cases and implications for your own company
Prof. Dr. Florian Kraus
University of Mannheim
Mannheim Business School
Prof. Dr. Johannes Habel
University of Houston
Format and Features
Virtual Classroom Learning
All of our six modules are delivered in an carefully designed, unique virtual learning setting with a limited number of participants to ensure maximum engagement.
90 min. sessions
Every module consists of three 90 minute blocks which are distributed over three subsequent days in order to better cope with the demanding needs for work-life-balance.
Top notch speakers
Learn from our renowned academic and industry experts who will share their ground-breaking research and gain the knowledge, tools and insights to meet your needs.
Become part of the exclusive Alumni group and grow your network by connecting with other mid-level or senior executives from leading corporations.
Experience a high-quality, seamless learning experience and directly apply your newly acquired knowledge in a cross-industry setting.
Digital Academy Certificate
Participating managers will be awarded with program certificates.
Regular: EUR 690,- (excl. VAT)