The idea of supporting managers with training and coaching in the current transformation, triggered by digitalization, came from Thorsten Dirks and Jürgen Rösger.
Thorsten Dirks was then president of the German digital association Bitkom. Both connected with Prof. Dr. Armin Heinzl who expanded the industry perspective with academic knowledge. Due to Armin's commitment to the Mannheim Business School, the idea of Executive Education for Digital Transformation and Digital Innovation was integrated into the school from 2016 onwards with the help of its president Prof. Dr. Jens Wüstemann. The Digital Academy@MBS has been a subsidiary of the Mannheim Business School since 2018.
We believe that you always come first. Expand your network, learn from the world‘s best speakers and cases. Our goal is to support you on your transformational journey to become the leader you want to be.Jürgen Rösger
Managing Director at img.ag
Managing Director & Industry Director
of The Digital Academy@MBS
As a renowned provider in higher education, Mannheim Business School felt honoured to be contacted by Torsten Dirks in his role as Bitkom President and Juergen Roesger as a former CDOProf. Dr. Armin Heinzl
of E-Plus in 2015. Since then, facilitating digital transformation for European firms has become another cornerstone of Mannheim Business School.
Professor at University of Mannheim
Academic Director of The Digital Academy@MBS
Digitalization constitutes a profound change to society and, consequently, the economy. Needless to say, it is essential that business schools incorporate digital transformation into their strategy and leadership development. This is precisely what we achieved with The Digital Academy@MBS. It caters specifically to companies’ needs, as the size and quality of our corporate network clearly shows.Prof. Dr. Jens Wüstemann
President of Mannheim Business School
Managing Director of The Digital Academy@MBS